Gleam is an AI-driven platform that revolutionizes service booking by seamlessly connecting users with local providers across beauty, wellness, fitness, professional consultations, and more.
ROLE
UIUX Designer
TOOLS
Figma
TIMELINE
2 Month
t
Case Study
1. Revolutionizing Service Operations and Empowering Businesses with Predictive Tools
Simplify the adoption of booking systems with flexible, AI-driven solutions tailored to small and medium businesses, enabled by recent advancements in GenAI agent systems.
Leverage predictive intelligence to forecast store availability, anticipate customer demand, and optimize resources, driving growth and scalability.
Automate booking processes to enhance operational efficiency while maintaining a seamless experience for both businesses and their customers.
2. Delivering Personalized, Privacy-Prioritized User Experiences
Offer seamless, real-time interactions with tailored recommendations for users.
Ensure robust privacy protection while delivering high-quality personalization.
Simplify service discovery and booking, creating meaningful connections between users and businesses.
For Consumers:
Face tedious booking processes, fragmented communication, and unclear pricing, leaving them feeling overwhelmed and undervalued.
For Businesses:
Grapple with limited customer insights, time-consuming manual arrangements, and underutilized data. This gap between customer expectations and business capabilities highlights the need for a streamlined, personalized booking experience that benefits both sides.
User & Business Interviews
To find out more user pain points, we interviewed both from consumers and business sides to understand the painpoints.
Result
Painpoints
Face tedious booking processes, fragmented communication, and unclear pricing, leaving them feeling overwhelmed and undervalued.
Persona (Consumers)
By closely examining the target audience and their booking journey, I developed a persona that accurately represents this specific user group. By analyzing their needs, motivations, and challenges, I created a clear, detailed profile that guides tailored solutions and fosters a more engaging booking experience.
Journey Map (Consumers)
By building a journey map for users booking appointments or experiences, I can identify when they start feeling inconvenienced. This also helps to find opportunities to enhance the booking experience.
Solution (Customers)
Solution (Business)